Experiential Brand Refresh

Breathing New Life Into Your Company’s HQ And Culture

Back in the 1980s, my colleague Edwin Schlossberg was chatting with Andy Warhol when the artist dropped a nugget of truth. “Someday,” Warhol said, “you are going to go to a meeting and you are going to be the only one there.” When Schlossberg told me this story back in spring of 2020, I was struck by its eerie prescience. Though Warhol said it years ago, it captured everything we have been feeling for the past two years and spoke to this unknown future’s philosophical ramifications.

Just the other day, I sat in on a Zoom call where half the people were working from home, and the other half were in a boardroom. The people in the boardroom were little heads in what felt like a void, and the people at home had their spaces hyper-personalized for an intimate conversation. I immediately thought of this quote, and how it applies on so many levels to today’s hybrid world.

It begs the question: what is the real reason for employees to go to an office? After working from home for well over two years, people need more reasons to commute for an hour. They crave a memorable experience they can carry in their hearts, that reminds them why they work for an organization in the first place. At the same time, corporations need talent back in the office at least some of the…